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Sarah Williams

Business Unit Director

Sarah started off her career in telemarketing, specialising in life sciences and diagnostics. As a campaign manager she designed and led European campaigns selling PCR machines, high spec lab equipment and even genetically modified mice.

A desire to explore the broader healthcare marketing landscape inspired Sarah’s move into the agency world, where she has now gained over 8 years experience and a diploma in professional marketing.

During this time Sarah has worked across global, regional and local business across all stages of the brand lifecycle. Sarah also spent some time in the strategic planning department to understand the formation and application of insight-led strategies, before taking the role of business unit director.

Sarah has been intrinsically involved in the development of award winning creative ideas, and she is passionate about channelling insightful strategy into impactful communications.